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Handbook on Tourism and Social Media

By: Dogan Gursoy (Author) , Rahul P.S. Kaurav (Author)

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Ksh 58,450.00

Format: Hardback or Cased Book

ISBN-13: 9781800371408

Publisher: Edward Elgar Publishing Ltd

Publication Date: Feb 11th, 2022

Weight: 1042 grams

Dimension: 17.60 x 25.00 x 3.60 cms

Category: Reference works

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This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

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