Hispanic Marketing : The Evolution of the Latino Consumer
Book Details
Format
Paperback / Softback
ISBN-10
1032137746
ISBN-13
9781032137742
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 5th, 2024
Print length
478 Pages
Weight
766 grams
Dimensions
15.60 x 23.40 x 3.30 cms
Ksh 9,100.00
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This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
Get Hispanic Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
