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Hospitality and Tourism Marketing: A global perspective

By: Maria Rellie B. Kalacas (Author)

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Ksh 25,400.00

Format: Paperback or Softback

ISBN-13: 9781774072639

Publisher: Arcler Education Inc

Publication Date: Nov 1st, 2019

Dimension: 22.90 x 15.20 x 37.50 cms

Category: ECONOMICS

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Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

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