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Hospitality and Travel Marketing

By: Alastair M. Morrison (Author)

Manufacture on Demand

Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9781032274126

Publisher: Taylor & Francis Ltd

Publication Date: Oct 27th, 2022

Dimension: 25.40 x 17.80 x 164.00 cms

Category: Tourism industry

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Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.

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