Hospitality Marketing and Consumer Behavior : Creating Memorable Experiences
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Hospitality and Tourism
ISBN-10
1771883782
ISBN-13
9781771883788
Publisher
Apple Academic Press Inc.
Imprint
Apple Academic Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 19th, 2017
Print length
360 Pages
Weight
924 grams
Dimensions
15.80 x 23.50 x 2.40 cms
Ksh 18,000.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Get Hospitality Marketing and Consumer Behavior by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Apple Academic Press Inc. and it has pages.
