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Hospitality Marketing and Consumer Behavior
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Hospitality Marketing and Consumer Behavior : Creating Memorable Experiences

Book Details

Format Paperback / Softback
ISBN-10 1774636247
ISBN-13 9781774636244
Publisher Apple Academic Press Inc.
Imprint Apple Academic Press Inc.
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 31st, 2021
Print length 360 Pages
Weight 642 grams
Dimensions 15.50 x 23.50 x 2.00 cms
Ksh 14,950.00
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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and touris

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.


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