Hospitality Sales and Promotion
by
Derek Taylor
Book Details
Format
Paperback / Softback
ISBN-10
0750649860
ISBN-13
9780750649865
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 25th, 2001
Print length
336 Pages
Weight
422 grams
Dimensions
21.60 x 14.00 x 2.00 cms
Product Classification:
Sales & marketing managementHotel & catering trades
Ksh 8,450.00
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A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
''Hospitality Sales and Promotion'' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.
Practical and down-to-earth, this guide discovers:
* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail to using the Internet to maximum advantage.
Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
Practical and down-to-earth, this guide discovers:
* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail to using the Internet to maximum advantage.
Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
Get Hospitality Sales and Promotion by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
