How Brands Grow : What Marketers Don't Know
by
Byron Sharp
Book Details
Format
Hardback or Cased Book
ISBN-10
0195573560
ISBN-13
9780195573565
Publisher
Oxford University Press Australia
Imprint
OUP Australia and New Zealand
Country of Manufacture
AU
Country of Publication
GB
Publication Date
Mar 1st, 2010
Print length
246 Pages
Weight
590 grams
Dimensions
23.70 x 16.00 x 2.30 cms
Product Classification:
Sales & marketing
Ksh 5,550.00
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Get How Brands Grow by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Oxford University Press Australia and it has pages.
