How to Plan Advertising

Name: How to Plan Advertising
Brand: Cengage Learning EMEA
SKU: 9780826457400
Price: 12550 KES
Availability: OutOfStock
ISBN: 9780826457400

by Alan Cooper

Book Details

Format Paperback / softback

ISBN-10 0826457401

ISBN-13 9780826457400

Publisher Cengage Learning EMEA

Imprint Cengage Learning EMEA

Country of Manufacture GB

Country of Publication GB

Publication Date May 31st, 2001

Print length 224 Pages

Weight 390 grams

Dimensions 24.30 x 17.30 x 2.40 cms

Product Classification: Advertising

KSh 12,550.00

Currently unavailable 0 in stock

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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning.How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

Get How to Plan Advertising by Alan Cooper at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning EMEA and it has 224 pages.