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How to Sell
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How to Sell : Sell anything to anyone

Book Details

Format Paperback / Softback
ISBN-10 0273731270
ISBN-13 9780273731276
Publisher Pearson Education Limited
Imprint Pearson Business
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 15th, 2010
Print length 280 Pages
Weight 344 grams
Dimensions 21.40 x 13.90 x 1.80 cms
Product Classification: Sales & marketing
Ksh 2,700.00
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We all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work. How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts: You – your image, your approach. The conversation – the art of persuasion. The relationship – how to nurture professional relationships. Your network – how to grow from one relationship to the next. How to Sell will teach readers the art of persuasion, relationship management, networking and personal impact – skills nobody can do without.

We all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work.

How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts:

  • You – your image, your approach.
  • The conversation – the art of persuasion.
  • The relationship – how to nurture professional relationships.
  • Your network – how to grow from one relationship to the next.

How to Sell will teach readers the art of persuasion, relationship management, networking and personal impact – skills nobody can do without.


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