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How to Write Successful Fundraising Appeals

By: Mal (Mal Warwick and Associates) Warwick (Author)

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Ksh 8,550.00

Format: Paperback or Softback

ISBN-13: 9781118543665

Publisher: John Wiley & Sons Inc

Publication Date: Jul 12th, 2013

Weight: 904 grams

Dimension: 27.30 x 20.20 x 2.00 cms

Category: Budgeting & financial management

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Shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. This comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. It is filled with practical techniques, proven approaches, and illustrative examples.

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