How Voters Decide : Information Processing in Election Campaigns
Book Details
Format
Hardback or Cased Book
ISBN-10
0521848598
ISBN-13
9780521848596
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 26th, 2006
Print length
366 Pages
Weight
614 grams
Dimensions
23.40 x 15.90 x 2.70 cms
Product Classification:
Elections & referenda
Ksh 15,850.00
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This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.
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