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How Voters Decide

By: New Jersey) Lau Richard R. (Rutgers University (Author) , David P. (University of Iowa) Redlawsk (Author)

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Ksh 17,050.00

Format: Hardback or Cased Book

ISBN-13: 9780521848596

Publisher: Cambridge University Press

Publication Date: Jun 26th, 2006

Weight: 614 grams

Dimension: 23.40 x 15.90 x 2.70 cms

Category: Elections & referenda

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This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

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