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IdeaWise

By: Steve Rivkin (Author) , Fraser Seitel (Author)

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Ksh 8,300.00

Format: Hardback or Cased Book

ISBN-13: 9780471129561

Publisher: John Wiley & Sons Inc

Publication Date: Mar 15th, 2002

Weight: 460 grams

Dimension: 23.60 x 15.90 x 2.20 cms

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An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas.

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