Ignite : Unlock your brain's true potential - and change your life

'A tour de force. Drawing on cognitive psychology, neuroscience and her own experience, this book offers compelling lessons for how busy people can lead better lives.' Richard LayardWhat if the key to a happier, more balanced life was already inside your head?As a professor of financial economics Neeltje van Horen excelled in a demanding career – but constant self-doubt and stress left her feeling stuck. Seeking a way out, she turned to neuroscience and psychology and discovered how retraining her brain – one small habit at a time – transformed her life. In Ignite, van Horen shares her journey and her discoveries. Blending relatable stories, cutting-edge research and practical strategies, she reveals how small, intentional changes can deliver meaningful results. Recognising that everyone’s path is unique, she offers a range of techniques, helping you discover what aligns best with your needs and aspirations. Whether you’re looking to boost mental performance, break free from negative thought patterns or restore balance in your life, Ignite gives you the tools to unlock your brain’s potential – and change your life