Image Makers : Advertising, Public Relations, and the Ethos of Advocacy
Book Details
Format
Paperback / softback
ISBN-10
0226389170
ISBN-13
9780226389172
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 15th, 2003
Print length
341 Pages
Weight
458 grams
Dimensions
14.40 x 22.30 x 2.10 cms
KSh 5,000.00
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This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.
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