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Image Makers
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Image Makers : Advertising, Public Relations, and the Ethos of Advocacy

Book Details

Format Paperback / Softback
ISBN-10 0226389170
ISBN-13 9780226389172
Publisher The University of Chicago Press
Imprint University of Chicago Press
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 15th, 2003
Print length 341 Pages
Weight 458 grams
Dimensions 14.40 x 22.30 x 2.10 cms
Ksh 5,000.00
Werezi Extended Catalogue 0 in stock

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This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

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