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Understanding Media

By: (Author) Marshall McLuhan

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Ksh 3,400.00

Format: Paperback / Softback

ISBN-10: 0415253977

ISBN-13: 9780415253970

Edition Number: 2

Series: Routledge Classics

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 18th, 2001

Print length: 400 Pages

Weight: 414 grams

Dimensions (height x width x thickness): 19.80 x 13.20 x 2.30 cms

Product Classification: Cultural studies
Media studies
Media, information & communication industries

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Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today''s information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan''s insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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