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Implementing CRM

By: David (University of Warwick) Finnegan (Author) , UK) Willcocks Leslie P. (University of Oxford (Author)

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Ksh 12,450.00

Format: Hardback or Cased Book

ISBN-13: 9780470065266

Publisher: John Wiley & Sons Inc

Publication Date: Mar 23rd, 2007

Weight: 624 grams

Dimension: 23.40 x 15.10 x 2.40 cms

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Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

Get Implementing CRM by David (University of Warwick) Finnegan at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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