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Implications and Impacts of eSports on Business and Society

By: David J. Finch (Author) , Norm O'Reilly (Author) , Gashaw Abeza (Author)

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Ksh 49,700.00

Format: Hardback or Cased Book

ISBN-13: 9781799815389

Publisher: Business Science Reference

Publication Date: Oct 30th, 2019

Weight: 592 grams

Dimension: 18.80 x 26.30 x 1.90 cms

Category: ECONOMICS

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Provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. The book features coverage on a broad range of topics, such as social networking, sponsorship branding, and risk management.

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