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Implicative Marketing

By: France) Touze Florence (Audencia Business School (Author)

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Ksh 11,750.00

Format: Hardback or Cased Book

ISBN-13: 9780367445560

Publisher: Taylor & Francis Ltd

Publication Date: Mar 24th, 2020

Weight: 276 grams

Dimension: 14.30 x 22.20 x 1.50 cms

Category: Sales & marketing management

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This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

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