Indispensable : How To Become The Company That Your Customers Can't Live Without
by
Joe Calloway
Book Details
Format
Hardback or Cased Book
ISBN-10
0471703087
ISBN-13
9780471703082
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 24th, 2005
Print length
240 Pages
Weight
476 grams
Dimensions
15.30 x 23.20 x 2.10 cms
Product Classification:
Customer services
Ksh 5,200.00
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0 in stock
Delivery Location
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Quality
Fast
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance.
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