Book Details
Format
Hardback or Cased Book
ISBN-10
3631633807
ISBN-13
9783631633809
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Jan 17th, 2013
Print length
214 Pages
Weight
498 grams
Dimensions
17.80 x 24.80 x 1.70 cms
Product Classification:
Occupational & industrial psychologyBehavioural economicsMarket research
Ksh 8,300.00
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The book presents an integrative viewpoint of behavioral economics as an approach to analyze the behavior of decision-makers in economic situations. Special attention is paid to the significance of experimental methods, enabling for example the collection of information for a decision-maker in a dynamic decision situation, to reduce uncertainty.
The book presents an integrative viewpoint of behavioral economics as an approach to analyze the behavior of decision-makers in various economic situations. Special attention is paid to the significance of experimental methods, enabling for example the collection of information for a decision-maker in a dynamic decision situation, to reduce uncertainty. In addition, behavioral economics offers the possibility to study human choices in the context of the economic life of people, also considering their perception of reality in their own cognitive categories.
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