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Ingredient Branding

By: Philip Kotler (Author) , Waldemar Pfoertsch (Author)

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Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9783642438189

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Publication Date: Nov 29th, 2014

Weight: 634 grams

Dimension: 18.60 x 47.50 x 2.50 cms

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An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

Get Ingredient Branding by Philip Kotler at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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