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Innovating Innovation
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Innovating Innovation : Leadership Tools to Make Revolutionary Change Happen for You and Your Business (For Readers of Trillion Dollar Coach or Innovation Lab Excellence)

Book Details

Format Hardback or Cased Book
ISBN-10 1633538443
ISBN-13 9781633538443
Publisher Mango Media
Imprint Mango Media
Country of Manufacture US
Country of Publication GB
Publication Date Apr 18th, 2019
Print length 318 Pages
Weight 486 grams
Dimensions 22.30 x 14.80 x 3.20 cms
Ksh 3,600.00
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#1 New Release in Industrial Management & Leadership - Breakthrough Innovation Tools for Successful LeadershipInnovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage. Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place. Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. After reading this new battlefield manual for innovation, you will:Learn the Disruptive Periphery Concept and how it can give you the tools to help your businessDiscover a practical marketing-centric focus applied to innovationReap the benefits of lessons developed from thirty years of real-world global consulting and training experience

#1 New Release in Industrial Management & Leadership ─ Breakthrough Innovation Tools for Successful Leadership

Innovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.

Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.

Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places.

After reading this new battlefield manual for innovation, you will:

  • Learn the Disruptive Periphery Concept and how it can give you the tools to help your business
  • Discover a practical marketing-centric focus applied to innovation
  • Reap the benefits of lessons developed from thirty years of real-world global consulting and training experience

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