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Innovation Games

By: Luke Hohmann (Author)

3 in stock

Ksh 8,300.00

Format: Paperback or Softback

ISBN-13: 9780321437297

Publisher: Pearson Education (US)

Publication Date: Sep 14th, 2006

Weight: 378 grams

Dimension: 20.30 x 22.80 x 1.80 cms

Category: Research & development management

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Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs.

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