Innovation Handbook : How to Profit from Your Ideas, Intellectual Property and Market Knowledge
3 Revised edition
by
Adam Jolly
Book Details
Format
Hardback or Cased Book
ISBN-10
0749465336
ISBN-13
9780749465339
Edition
3 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2013
Print length
360 Pages
Weight
832 grams
Dimensions
24.50 x 17.70 x 2.60 cms
Product Classification:
Business innovation
Ksh 5,950.00
Werezi Extended Catalogue
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The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.
<p>In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.<br>But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, <b><i>The Innovation Handbook</i></b> offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.</p>
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