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Innovation in Hospitality and Tourism

By: Mike Peters (Author)

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Ksh 37,800.00

Format: Hardback or Cased Book

ISBN-13: 9780789032706

Publisher: Taylor & Francis Inc

Publication Date: Oct 4th, 2006

Category: Tourism industry

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Presents empirical studies that identify the major "push and pull" factors of innovation in hospitality and tourism, providing information on how to measure innovation in the control and sustainable management of service development. This title is suitable for academics, professionals, practitioners working in the field of hospitality and tourism.

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