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Inside Marketing

By: Canada) Zwick Toronto York University Schulich School of Business Detlev (Associate Professor of Marketing (Author) , Euromed Management) Cayla Australian School of Business and Visiting Associate Professor Julien (Senior Lecturer in Marketing (Author)

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Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780199655830

Publisher: Oxford University Press

Publication Date: May 10th, 2012

Weight: 602 grams

Dimension: 23.30 x 15.70 x 2.10 cms

Category: Social research & statistics

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Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

Get Inside Marketing by Detlev (Associate Professor of Marketing, Schulich School of Business, York University, Toronto, Canada) Zwick at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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