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Inside Political Campaigns

By: Gary A. Copeland (Author) , Karen S. Johnson-Cartee (Author)

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Ksh 18,850.00

Format: Hardback or Cased Book

ISBN-13: 9780275955878

Publisher: Bloomsbury Publishing Plc

Publication Date: Apr 22nd, 1997

Dimension: 23.50 x 15.60 x 56.70 cms

Category: Communication studies

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This study presents the theoretical areas that political communication consultants draw upon in making strategic and tactical decisions in political campaigns. It investigates the motivations for using a particular strategy and the effects on the voting public.

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