Insurance and Behavioral Economics : Improving Decisions in the Most Misunderstood Industry
Book Details
Format
Hardback or Cased Book
ISBN-10
0521845726
ISBN-13
9780521845724
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 28th, 2013
Print length
342 Pages
Weight
666 grams
Dimensions
16.20 x 23.70 x 3.10 cms
Product Classification:
Behavioural economics
Ksh 18,700.00
Manufactured on Demand
0 in stock
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Quality
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This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.
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