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Integrated Marketing Communication

By: Thomas R. Flynn (Author) , James R. Smith (Author) , Adam C. Earnheardt (Author)

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Ksh 33,500.00

Format: Paperback or Softback

ISBN-13: 9781524943820

Publisher: Kendall/Hunt Publishing Co ,U.S.

Publication Date: Dec 20th, 2019

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Presents a data-driven, consumer centric approach that's in sync with today's always-on integrated marketing communication (IMC) environment. Based on the author's work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices.

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