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Integrating Corporate Communications

By: James L. Horton (Author)

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Ksh 15,550.00

Format: Hardback or Cased Book

ISBN-13: 9780899308951

Publisher: Bloomsbury Publishing Plc

Publication Date: Sep 30th, 1995

Dimension: 23.50 x 15.60 x 62.40 cms

Category: Communication studies

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Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines.

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