Intentional Marketing : A Practical Guide for Librarians
Book Details
Format
Paperback / Softback
Book Series
Practical Guides for Librarians
ISBN-10
1538108488
ISBN-13
9781538108482
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 15th, 2018
Print length
188 Pages
Weight
500 grams
Dimensions
21.60 x 28.00 x 1.60 cms
Product Classification:
Library, archive & information managementLibrary, archive and information management
Ksh 11,700.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
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