Intentional Marketing : A Practical Guide for Librarians
Book Details
Format
Paperback / softback
Book Series
Practical Guides for Librarians
ISBN-10
1538108488
ISBN-13
9781538108482
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 15th, 2018
Print length
188 Pages
Weight
500 grams
Dimensions
21.60 x 28.00 x 1.60 cms
Product Classification:
Library, archive & information managementLibrary, archive and information management
KSh 11,700.00
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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Get Intentional Marketing by Carol Ottolenghi at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has 188 pages.
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