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Intentional Marketing

By: Carol Ottolenghi (Author)

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Ksh 13,050.00

Format: Paperback or Softback

ISBN-13: 9781538108482

Publisher: Rowman & Littlefield

Publication Date: Oct 15th, 2018

Weight: 500 grams

Dimension: 21.60 x 28.00 x 1.60 cms

Category: Library, archive & information management

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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

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