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Internal Marketing

By: UK) Brown David M. (Newcastle Business School (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367532925

Publisher: Taylor & Francis Ltd

Publication Date: Oct 30th, 2020

Weight: 374 grams

Dimension: 16.00 x 24.10 x 1.50 cms

Category: Economics, Finance, Business & Management

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This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.

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