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Internal Marketing

By: UK) Brown David M. (Newcastle Business School (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367532970

Publisher: Taylor & Francis Ltd

Publication Date: Apr 29th, 2022

Weight: 236 grams

Dimension: 15.40 x 23.30 x 1.40 cms

Category: Economics, Finance, Business & Management

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This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.

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