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International Approaches to Marketing, Communication Media, and Management of Government Policies

By: Oscar Odiboh (Author) , Eno Akpabio (Author) , Piet Kommers (Author)

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Ksh 63,700.00

Format: Hardback or Cased Book

ISBN-13: 9781799830726

Publisher: IGI Global

Publication Date: Jan 1st, 1900

Category: Central government policies

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Presents research on policy formulation in developing regions and how modern strategies can change the narrative towards policy matters and promote better governance. Highlighting topics such as business privatization and citizen engagement, this publication explores the role of media, marketing, and management of policies in these regions.

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