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International Consumer Behavior

By: A. Coskun Samli (Author)

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Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9780899308838

Publisher: Bloomsbury Publishing Plc

Publication Date: Mar 21st, 1995

Category: Consumerism

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This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

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