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International Handbook of Market Research Techniques

By: Robin Birn (Author)

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Ksh 0.00

Format: Paperback or Softback

ISBN-13: 9780749438654

Publisher: Kogan Page Ltd

Publication Date: Aug 3rd, 2002

Weight: 894 grams

Dimension: 23.30 x 15.70 x 3.00 cms

Category: Market research

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This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modelling and report writing.

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