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International Marketing

By: Sak Onkvisit (Author) , USA) Shaw John (Providence College (Author)

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Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9780415772617

Publisher: Taylor & Francis Ltd

Publication Date: Sep 2nd, 2008

Dimension: 24.60 x 18.90 x 168.00 cms

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A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

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