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International Marketing

By: Sak Onkvisit (Author) , USA) Shaw John (Providence College (Author)

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Ksh 15,600.00

Format: Paperback or Softback

ISBN-13: 9780415772624

Publisher: Taylor & Francis Ltd

Publication Date: Aug 11th, 2008

Weight: 1386 grams

Dimension: 24.60 x 19.20 x 3.30 cms

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Delivery by 26 November when you order within the next 1 days 15 hours 26 minutes 18 seconds

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A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

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