International Place Branding Yearbook 2012 : Managing Smart Growth and Sustainability
2013 ed.
Book Details
Format
Paperback / Softback
ISBN-10
0230239641
ISBN-13
9780230239647
Edition
2013 ed.
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 16th, 2012
Print length
266 Pages
Ksh 8,100.00
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Quality
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This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
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