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Into--and Out of--The GAP

By: Louis E.V. Nevaer (Author)

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Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567204384

Publisher: Bloomsbury Publishing Plc

Publication Date: Sep 30th, 2001

Category: Retail sector

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How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, and then fall so hard? This work covers the boom years of this corporation, the acquisitions that soured, and the product strategies that failed.

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