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Into the Red

By: Alya Guseva (Author)

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Ksh 16,200.00

Format: Hardback or Cased Book

ISBN-13: 9780804758383

Publisher: Stanford University Press

Publication Date: Apr 1st, 2008

Dimension: 22.90 x 15.20 x 43.10 cms

Category: SOCIOLOGY & ANTHROPOLOGY

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Explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. This book demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. It chronicles both the creation of a credit card market and the making of a mass consumer.

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