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Introduction to Behavioral Economics
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Introduction to Behavioral Economics

Book Details

Format Paperback / Softback
ISBN-10 0470596228
ISBN-13 9780470596227
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture US
Country of Publication GB
Publication Date Feb 28th, 2014
Print length 528 Pages
Weight 764 grams
Dimensions 23.30 x 19.10 x 1.80 cms
Product Classification: Behavioural economics
Ksh 22,650.00
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* Focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. * Covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices.

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