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Involving Customers In New Service Development

By: Sweden) Edvardsson Bo (Karlstad Univ (Author) , Sweden) Kristensson Per (Karlstad Univ (Author) , Sweden) Magnusson Peter (Karlstad Univ (Author)

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Ksh 26,100.00

Format: Hardback or Cased Book

ISBN-13: 9781860946691

Publisher: Imperial College Press

Publication Date: Oct 13th, 2006

Weight: 596 grams

Dimension: 23.40 x 16.20 x 2.60 cms

Category: Customer services

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Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.

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