Japanese Consumer Behaviour : From Worker Bees to Wary Shoppers
Book Details
Format
Paperback / Softback
Book Series
ConsumAsian Series
ISBN-10
0700713581
ISBN-13
9780700713585
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 6th, 2000
Print length
278 Pages
Weight
540 grams
Product Classification:
Popular cultureConsumerismAnthropology
Ksh 11,050.00
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This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
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