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Kellogg on Advertising and Media

By: Bobby J. (Kellogg School of Management -- Marketing) Calder (Author)

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Ksh 4,150.00

Format: Hardback or Cased Book

ISBN-13: 9780470119860

Publisher: John Wiley & Sons Inc

Publication Date: May 23rd, 2008

Weight: 494 grams

Dimension: 23.60 x 16.00 x 2.70 cms

Category: Advertising

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Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising.

Get Kellogg on Advertising and Media by Bobby J. (Kellogg School of Management -- Marketing) Calder at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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