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Kellogg on Strategy

By: David (Northwestern University) Dranove (Author) , Sonia Marciano (Author)

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Ksh 3,600.00

Format: Hardback or Cased Book

ISBN-13: 9780471478553

Publisher: John Wiley & Sons Inc

Publication Date: Aug 26th, 2005

Weight: 458 grams

Dimension: 16.40 x 23.60 x 2.40 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.

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