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KFC in China

By: Warren Liu (Author)

Extended Catalogue

Ksh 4,150.00

Format: Paperback or Softback

ISBN-13: 9780470823842

Publisher: John Wiley & Sons Inc

Publication Date: Dec 12th, 2008

Weight: 332 grams

Dimension: 22.70 x 15.30 x 1.80 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other.

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