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Kodak and the Lens of Nostalgia

By: Nancy Martha West (Author)

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Ksh 15,100.00

Format: Hardback or Cased Book

ISBN-13: 9780813919584

Publisher: University of Virginia Press

Publication Date: May 31st, 2000

Category: PHOTOGRAPHY & PHOTOGRAPHS

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A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.

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