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Laddering

By: Eric V. Holtzclaw (Author)

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Ksh 3,950.00

Format: Hardback or Cased Book

ISBN-13: 9781118566121

Publisher: John Wiley & Sons Inc

Publication Date: Aug 23rd, 2013

Weight: 406 grams

Dimension: 23.40 x 16.30 x 2.00 cms

Category: Market research

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Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.

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